Homepage - Target audience profile

The target audience for my current affairs magazine is the middle class demographic from the ages of 16 to 25. I will be targeting my magazine at socially conscious young people who mainly get their news from social media platforms rather than buying physical copies of magazines.

  • These people will be from higher income families and will have gone to a good school.
  • They will be aiming for a jobs like doctors, lawyers, teachers etc.
  • Their music interests will most likely be pop music and rap.
  • Typically they will be interested in fashion and the latest cars.
  • Many of them will be at the age where they start to become interested in buying a house.
  • Many will be interested in politics and more serious news.

I will have to include up to date information on trending topics that this age group will be interested in. For example, I may include relevant topics like the coronavirus, the black lives mater movement or the environment. Also, the mise en scene for my magazine may be quite upmarket. Possibly including expensive cars, bars and fashion. Showing off the lifestyle that this group will be aiming for.  This all means that I can charge a reasonably high price like £5.99 for my magazine.

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